OUR SYLLABUS

Internet Marketing: Starting with the basics of Marketing and moving on to the evolution of Internet Marketing. Understanding Marketing Processes. Difference between Traditional marketing, Internet marketing and significance of Digital Branding. mix. SEO, Email Marketing.

Search Engine Optimization

SEO is an acronym that stands for Search Engine Optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to the search engine. It is done with the assumption that the search engine will display your website as a top result on the search engine results page.

Email Marketing: There is nothing like reaching out to a prospective customer with a direct approach. Email marketing is today a niche marketing tool that seeks to transcend boundaries of spam and be relevant. Types of email Marketing and how it works will be taken up. Trainees will be taught about sending the right messages with Lifecycle Marketing in Email Marketing, Contact management & segmentation in Email Marketing, Components of high performing Email, its design & Functionality

  • The essential of Email Deliverability.
  • Developing relationships with Lead Nurturing.
  • Measuring success with Email Analytics.
  • Email Optimization & Testing.
  • Top Email Marketing tools and How to use them.

Search Engine Marketing

In this module, different types of Search Engine Marketing Activities will be dwelt upon. From Display Advertising, Banner ads, Rich Media ads, Pop up ads, Contextual Advertising, In Text ads, In page ads, In Image ads and In Video ads. Companies that provide online advertising solutions will be looked at in detail.  The Tracking & Measuring ROI of online advertising, Online advertising platforms and various tools for Search Engine Marketing will be taught.

Digital Consumer Behavior

Mobile Marketing

Inbound Marketing

Consumer Information in Digital Age

Social Media Marketing: In these days, when access to Social Media is everything, the need to tap into this growing medium becomes imperative on a highly networked 24×7 world, one never knows where the next prospective customer would come from.

Online Reputation Management: You are what you are. In a digital world, reputation can be made is marred, in a matter if seconds. it takes very little to bring doen the reputation of a brand that has been built over the years. Learning to manage the brand equity snd personal image, is one of the key lessons of Digital Marketing.

Content Marketing

  •  Importance of Content Marketing
  • Objective of Content Marketing
  • Various types of Content with practical examples
  • Content Marketing strategy building process
  • Content Marketing strategy building process
  • How to write Great Compelling Content
  • Keyword research for Content ideas
  • Optimization for Search Engines
  • How to market your Content
  • Magnetic Headlines
  • 25 unique ways to write Magnetic Headlines
  • 51 examples of Magnetic Headlines
  • How to increase opt-in Email list with Content Marketing with examples
  • Case study on Content Marketing.

Google AdWords

  • Google AdWords Overview
  • Understanding AdWords account structure
  • Overview of Various Ad Centers ie. Bing, Google
  • How to Create Search Campaigns on Tools mentioned above
  • Analysis of AdWords Algorithm
  • Understanding different types of Bid Strategy
  • Types of Ad Extensions
  • Understanding Keywords & Finding relevant Ad groups options
  • Creating Ads on Google AdWords
  • Creating & Optimizing Search Campaign
  • Creating & Optimizing Display Campaign
  • Tracking Performance/ Conversion
  • How to use Re-marketing on Google AdWords?
  • Latest trends in Google Ad Campaigns.

Photography & Writing in Digital Age

  • Things to Consider while using Images on Social Networks to get Maximum Eyeballs
  • Basics of Magnetic Content Writing
  • Tools for Photography & Writing
  • Importance of Photography.

Website Creation Overview

  • What is Website & its Importance
  • Understanding Brief history of
  • Website Management & its Components
  •  Website Creation & Consumer Behavior (A Practical Analysis)
  • Creation of WordPress Website
  •  Planning & Conceptualizing Website (On WordPress) in our Class & Research Center Website Planning Process
  •  Website Development Cycle.

Digital & Social Media Trends in 21st Century

Analysis of Digital & Social Media trends in 21st century using Reputed & Well known National & International Blogs i.e. Social Media Examiner, Jeff Bullas, Neil Patel, Moz etc.

Digital Story Telling

  • Importance of Story Telling in Social Media
  • How to Use Digital Story Telling in Social Media
  • Digital Storyline Framework
  •  7 Incredible Examples Of Brand Story Telling on Social Media Ie.Dove, Heinz, Landrover, HTC, Google
  •  16 Digital Display Advertising
  •  17 E-Commerce Marketing
  •  18 Google AdSense & Blogging
  •  19 Affiliate Marketing
  •  20 Google Analytics
  •  21 Influencer Marketing
  •  22 Politics & Social Media (A Detailed Perspective)
  •  23 Video Marketing
  •  24 Live Streaming
  •  25 Customer Relation in Online Environment

Digital Display Advertising

  •    Online Advertisement – An Overview
  •    Types of Online Advertising
  •    PAY Per Click (PPC) Advertising
  •    Banner Ads
  •    Display Advertising
  •    Contextual Advertising
  •    Pop Up Ads
  •    Tracking and Analyzing ROI of Online Ads
  •    Online Advertising Platforms
  •    Online Advertising Tools.

E-Commerce Marketing

  •    How to Create Search Campaigns on tools mentioned above
  •    Analysis of AdWords Algorithm
  •    Understanding different types of bid strategy
  •    Types of ad extensions
  •    Understanding Keywords & Finding relevant ad groups options.
  •    Creating Ads on Google Ad words
  •    Creating & Optimizing Search Campaign
  •    Creating & Optimizing Display Campaign

Google AdSense & Blogging

  • What is AdSense?
  •  How AdSense Works?
  •   Types of AdSense
  •  Process to get approved for AdSense
  •  Creating Blog & Content Management Advertising on Blog

Affiliate Marketing

  •    Overview of Affiliate Marketing?
  •    How Affiliate Marketing works?
  •    3 A’s of Affiliate Marketing
  •    Affiliate Marketing Success Stories
  •    Affiliate Marketing Industry Structure
  •    Affiliate Marketing Scope & Scale in India Types of Affiliate Marketing
  •    Affiliate Marketing Global Perspective Secrets of Affiliate Marketing
  •    Ways & How to do Affiliate Marketing
  •    Affiliate Marketing – Indian scenario Affiliate Marketing Agencies in India
  •    Networking in Affiliate Marketing

Google Analytics

  •    Google Analytics Overview
  •    Understanding How Google Analytics works
  •    Google Analytics Glossary
  •    Google Analytics Account Structure
  •    Understanding Google Analytics Insights
  •    Understanding Cookie tracking
  •    Various types of Cookie tracking used by Google Analytics
  •    Starting with Google Analytics
  •    How to set up Analytics Account
  •    Understanding Goals and Conversions
  •    How to setup Goals?
  •    Understanding Bounce rate & how to reduce It.
  •    Importance of Funnels How to set up Funnels in Goals
  •    How to integrate AdWords and Analytics Account
  •    Measuring performance of Marketing Campaigns via Google Analytics
  •    What is Link Tagging
  •    How to set up Link Tagging
  •    Setup Customized Reports

Influencer Marketing

  •    What is Influencer Marketing with Examples?
  •    Effective strategies of Influencer Marketing
  •    How is Influencer Marketing plan is developed?
  •    Steps to connect with Key Influencers of your Industry

Politics & Social Media (A Detailed Perspective)

  • Social media & Politics
  •  Case study on Interesting Political Campaigns (Loksabha 2014 Election, US Presidential Election 2016)

Video Marketing

  •    Introduction to Video Marketing
  •    Reasons Why Video Marketing gained much importance over other platforms?
  •    How to create a Video : Introduction
  •    Video Marketing Strategies
  •    YouTube Marketing
  •    Video SEO
  •    Social Video
  •    E-Commerce Video
  •    Video Marketing Platforms
  •    Video Marketing Case studies

Live Streaming

  •   Introduction to Live Streaming
  •   Live Streaming & Engagement
  •   Live Streaming Tools

Customer Relation in Online Environment

  •    Importance of Customer Relation in Online Environment
  •    Online Customer Journey
  •    Methods to track & analyze Customer Journey & Inbound Marketing
  •    Case studies – Customer Relation & Social Media.
  • 26 Integrated Digital Marketing Strategies
  • 27 Online Lead Generation Techniques
  • 28 Ethics & Social Responsibility in Digital Age
  • 29 Online Guerilla Marketing 30 Digital India Campaign & Impact Analysis
  • 31 Online Reputation Management
  • 32 Viral Marketing
  • 33 Freelancing Techniques
  • 34 Digital Campaign Management
  • 35 Digital Marketing Tools
  • 36 Online Customer Acquisition
Integrated Digital Marketing Strategies
  • Offline vs Online Marketing
  • Why Integrated Marketing is necessary?
  • Best Practices of Integrated Marketing
  • Steps to build Perfect Integrated Marketing Strategies Case studies of Integrated Digital Marketing Campaigns – Airtel, OLA, Amazon etc.
Online Lead Generation Techniques
  • Understanding Lead Generation for Business
  • Why Lead Generation is important?
  • Understanding Landing Pages
  • Understanding Thank-you Page
  • Landing pages vs Websites
  • Best practice to create Landing Page and Thank You Page
  • Practical Exercise for creation of Landing Page
  • Types of Landing Pages
  • Reviewing Landing Pages created by Trainees
  • What is A/B testing How to do A/B testing
  • Selecting Landing Pages after A/B testing
  • Converting Leads into Sales
  • Creating Lead Nurturing Strategy
  • Understand Ultimate strategy to Generate Leads
  • Integrating various Online Marketing Efforts
  • Intense practice on Conversion Chain
  • CTA – Landing page- Thank you page
  • Creating LIVE Lead Generation Campaign & Analysis
Ethics & Social Responsibilities in Digital Age
  • Understanding Digitalisation of Organization & Changing Responsibilities of Employees
  • Guidelines on Online Monitoring of Digital Activities of Employees & Brand Reputation Management
Online Guerilla Marketing
  • What is Guerilla Marketing?
  • Importance of Guerilla Marketing in Digital age
  • Online Guerilla Marketing for Business Guerilla Marketing Case studies
  • 7 Secret tips to do Guerilla Marketing across Industries & Platforms
Digital India Campaign & Impact Analysis
  • What is Digital India Campaign
  • Vision of Digital India
  • Key Vision areas of Digital India
  • 9 Important Pillars of Digital India
  • Challenges, Changes & its impact across Industries
  • Case Studies of Current Implementation of Digital India Campaign
Online Reputation Management
  • Online Reputation Management Scenario
  • Why Online Reputation Management has become Very important in Today’s Time
  • Understanding ORM scenario in India
  • 12 Online Reputation Management Rules
  • How to deal/handle with Criticism Online
  • 9 ways to create positive Brand Image Online
  • Step by Step Guide to overcome Negative Online Reputation
  • Understanding Tools for Monitoring Online Reputation
  • Online Reputation Management Project & Case Study
Viral Marketing
  • Concept – Viral Marketing
  • Why Viral Marketing? Advantages & Disadvantages
  • Difference between Viral Marketing & Growth Hacking
  • Common Viral Marketing Messaging
  • 7 Secrets make anything Viral
  • Interesting case studies of how Global Companies are using “Viral Marketing” to reach their Target Audience.
Freelancing Techniques
  • How to get Freelancing Projects?
  • Various Online Platforms to get Freelancing Projects
  • Important Guide on how to Approach the Client & get the Project by beating your Competitor
  • Freelancing & Personal Branding
Digital Campaign Management
  • Creating & Managing the Live Campaigns
  • Tools to Manage Online Campaigns
  • Things to Monitor while Managing Live Campaigns
  • 10 Case Studies on How best Campaigns are created & Achieved Great Success
Digital Marketing Tools
  • 30+ Different Tools to understand Every aspect of Digital Marketing Practically
Online Customer Acquisition
  • Customer Acquisition Process
  • Creating Master plan for Online
  • Customer Acquisition Customer Acquisition Plan for Startups
  • ROI & Customer Acquisition Analysis
  • Case-studies

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